Obama's War On NASCAR
According to the study, the value of the sport, too, is threatened by the poor economy, with the stock prices of racing team companies plummeting in the last five years and sponsors pulling back on funding cars. “The days of $25 million sponsorship deals appears to be over for the time being, sending teams scrambling for support,” the study reads. The result is a less competitive field with fewer racers.“At the end of the day, these numbers really hit NASCAR fans’ quality of life,” says Liz Dyar, the founder of Race Fans 4 Freedom. Dyar adds that with nearly 75 million fans across the country, the NASCAR nation is a “great snapshot” of the country as a whole—and that with plenty of those fans in swing states like Virginia, North Carolina, and Florida, their views on the economy could impact the election.