It is made by Ogden's Own Distillery in Utah, where the Mormon church is based. Its label carries the name and an image of five women, an apparent reference to polygamy, a practice abandoned by the church more than a century ago.
Idaho State Liquor Division administrator Jeff Anderson said the brand is offensive to Mormons who make up over a quarter of Idaho's population.
Regulators in Idaho notified Elite Spirits Distributor that the brand's concept is "offensive to a prominent segment of our population and will not be carried," according to a letter sent on Thursday.
"The bottom line is, we represent everybody," Anderson added Tuesday.
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