The Triumph of the Blog

The old media is dead. It just doesn't know it yet.

Rupert Murdoch, speaking at the recent convention of the American Society of Newspaper Editors, advised the group to encourage their readers to use the Internet more as a supplement to print coverage He warned that newspapers risked being “relegated to the status of also-rans” if they don’t make use of the Internet. Columnist Rick Brookhiser had a blunt comment in the New York Observer: Murdoch was just being polite--what he meant is that newspapers are dead. The older electronic media are nervous too. According to Advertising Age, Google and Yahoo will take in as much ad money this year as the prime-time revenues of the three major networks combined. Another sign of the times: Bloggers are now trying to set up a consortium to draw heavy advertising themselves.