Thursday, March 22, 2007

Cocaine, Prescription for Dignity

My Bolivian friends love their country and will usually defend it passionately, although they have no interest in moving back.

But I think that even they believe that their country's dignity depends upon Coca Cola removing the word "coca" from its brand name.

Bolivia's ruling party demanded that Coca-Cola drop the "coca" from its name to "dignify" the "bioenergetic" leaf that provides the main ingredient in cocaine.
"If we are not permitted to commercialize coca, then why should Coca-Cola be allowed to do it?" said Margarita Teran, president of the Coca Committee, which is part of a nationwide convention to write a new constitution. She said her committee has sent letters telling the soft-drink manufacturer to change its name.
Coca-Cola declined, suggesting that Coke, not Bolivia, is the real thing.
"We need to say that Coca-Cola as a company is worth dozens of times more than all of Bolivia," the company said in a statement read on a Santa Cruz television station.


I think that if Bolivia wishes to gain national dignity, it might want to consider voting these comedians out of office, who want to add cocaine leaves to the impoverished nation's flag.

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