Thursday, April 12, 2012

The Hottest Selling Car In America

Prius C. I just bought one.
The Prius C, the newest, smallest and least expensive member of the Toyota Prius hybrid family, barely has time to dirty its tires because the Prius C, which starts at $19,000, stays on the dealership lot only about eight days until a buyer drives it away.

By comparison, the average vehicle in the U.S.  sat on a dealership’s lot an average of 53 days in March, according to’s metric referred to as days-to-turn; that is the number of days from a vehicle arriving at a dealership to being purchased by a customer. The March list of top 20 fastest-selling vehicles had no higher than a 21 days-to-turn rate.

Despite generally low sales of hybrid cars and a recent study showing most hybrid owners don’t necessarily buy another one, Toyota hybrids are in high demand–  and low supply. In addition to the Prius C hybrid, the Toyota Camry Hybrid and Toyota Highlander Hybrid also made the list of quickest-selling cars in March; the Prius V, the larger member of the family of three, was on that list in February.


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