Tuesday, July 17, 2012

MSNBC Bad For The Brand?

Microsoft has had enough of Ed Schultz, Rachel Maddow, Andrea Mitchell, Lawrence O' Donnell, etc.
In the release announcing the move, Bob Visse, general manager of Microsoft’s Online Services Division, said the move will help Microsoft “provide a broader perspective on what’s happening” and allow consumers to see “more perspectives” by ending Microsoft’s exclusivity agreement with MSNBC.com. Previously, Microsoft’s online home MSN was bound to solely provide news content from MSNBC.com.

The AP report on the story blames the breakup on Microsoft’s exasperation with MSNBC’s supposed catering to a liberal audience.


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